You’re walking into a store, and the beat is pumping. You feel energized, a bit more impulsive. You spend more. Or maybe you’re gaming late at night, and that victory jingle pushes you to click “play again” before you even realize it. Sounds can do that—subtly but powerfully nudging your behavior. And when it comes […]
In the age of algorithms, autoplay, and social feeds, we no longer just listen to music—we live through it. Every song we stream, every playlist we share, every audio trend we pick up on TikTok quietly contributes to a larger picture: our digital identity. And while our fashion, language, or emoji choices might say something […]