SoundCloud just launched a new creator dashboard and a new name for its artist services platform, now dubbed SoundCloud for Artists.
‘SoundCloud for Artists’ was formerly known as ‘Repost’ which SoundCloud acquired in May 2019 for around $15 million.
Following the acquisition of Repost, in April 2020, SoundCloud launched its Repost by SoundCloud marketing and distribution platform. At the time, it said that it was aimed at “serious artists who want to take their career to the next level”.
Now, all of that has been reborn as ‘SoundCloud for Artists’. The rebranded services platform was announced on Thursday (October 13) by Tracy Chan, SoundCloud’s Senior Vice President of Creator, and former Head of Music at Twitch.
Prior to joining Twitch, Chan was Director of Product Management at Spotify, where he led the strategy and development of analytics tools for artists and labels, including Spotify Analytics and… Spotify for Artists.
SoundCloud for Artists, says Tracy Chan, in a blog post published on Thursday (October 13), is “an elevated, all-in-one platform for artists to connect with fans and accelerate their careers”.
He adds that, “SoundCloud for Artists is now your centralized home for all things distribution, promotion, monetization, and more”.
Chan notes later in the blog post that “SoundCloud for Artists is how we collaborate, create, and celebrate something better together for who’s Next in music” and claims that “SoundCloud is the world’s largest community of music creators, 40M strong”.